CATEGORY

Destination Marketing (Tourism)

ABOUT THIS PROJECT

Event Space Marketing and Promotion, Paid Search Campaigns, Website, Digital Sponsorship and Display

SITUATION

Logan Farm House is a historic farm house, circa 1850, located in North Cobb County. The Farm House was renovated in late 2017 to convert the building into an intimate and charming venue for weddings, receptions, corporate parties and family events.

RESULTS

FMG partnered with Logan Farm House to promote the space as a desired destination to host events. FMG developed a Website and digital campaigns geared to attract event planners in the Atlanta Metro area. Our efforts in the competitive event space category yielded click through rates of 8%, well above category average. Overall conversions from all campaigns and tactics averaged a 18% lead conversion rate.