Cobb Travel asked us to help design the event itself; meeting with craft beverage makers across the County to review plans, discuss how to have a successful event, and define a truly unique event. We defined a way to ensure that the crowds would show at all of the locations through gamification. We created scorecards that would be stamped at each location with customized B&B stamps. Once a participant filled their card, they could turn it in for custom B&B swag and a chance to win a grand prize.
We created a myriad of tactics, swag, branded clothing, custom cornhole boards, coasters, glasses and environmental graphics for the participating beverage makers. The event garneree much praise has been added to the regularly recurring action-packed annual events that happen in Cobb County – Atlanta’s Sweet Spot.