CATEGORY
Construction Products

ABOUT THIS PROJECT
Branding, strategy and planning, program management, AdWords, SEO, content marketing, automated marketing, collateral, case study videos, photography, trade show booth and materials, social media

REBRANDING TO LAUNCHING AN INTERNATIONAL MARKETING CAMPAIGN

Big Top Fabric Structures specializes in the custom-manufacturing of fabric buildings and shelters, and are leaders in the fabric structure industry, providing companies around the world with durable, reliable, low-maintenance shelter systems to protect their most important assets. Big Top asked FMG to define a new brand position for the company that would resonate across a myriad of industries they serve: Aviation, Construction, Government, Marine, Mining, Military, Oil & Gas, and Sports.

After performing primary research, and holding interviews and work sessions with Big Top management and representatives of primary customer segments, we defined a new, impactful and truly ownable brand position in this populated market space. We highlighted the most authentic qualities of Big Top and the shared vision they have with their clients: To PROTECT, PRODUCE, AND GROW.

Following our work on brand positioning, we built a multi-year marketing strategy, and managed every aspect of execution. FMG created a new Website to target the many industries that Big Top serves, a myriad of sales materials, and advertising campaigns utilizing print, digital and paid search channels.

To more effectively target by industry, FMG traveled throughout the United States to create video and photographic testimonials to be used across a number of platforms.